The customer and the company has not ended, but rather goes to a second level, where, depending on the degree of customer satisfaction, he will repeat his purchase action and even recommend the company. Which can lead to a new sales cycle. Throughout the process, the seller plays an important role as a guide, Reputation building: We always prefer to do business with someone we know, who inspires us with confidence. If we don't know someone, we try to get references, we look for recommendations, we try to find out relevant information about their professional career and, ultimately, to know if they can be trusted. For this reason, it is important that the sales professional cultivate his own reputation, both online and offline, that he be able to transmit his professional background and generate trust.
Inbound attracting: Teaching sells. It is a way to demonstrate the worth of the professional. Therefore, exploit your experience and demonstrate your knowledge and know-how. It is a way to attract customers and another way to take advantage of the company's Canadian Hospitals Email List internal resources. Create a corporate blog where each of your vendors contributes their experience on topics of special relevance, signed with their own name; optimize your LinkedIn profiles and, ultimately, promote the company's human capital. Definitely, there are many ways to sell, and day to day demands that professionals reinvent themselves and use new techniques and resources to reach customers.
Strategy vs opportunity, which is more important? Tags strategy management companies read later favorites 0 AC Andres Contreras Andrés Contreras is a Professor at ESIC BUSINESS & MARKETING SCHOOL and Commercial and Marketing Director at the fashion multinational Bestseller, which markets brands such as Jack & Jones, Vero Moda and Only. He writes about retail and marketing on his blog Follow Author In any organization it is crucial to have a strategy, to have a plan. General business strategies, according to strategy and competitiveness guru Michael Porter, are cost leadership, differentiation, or focus. Applying one type of general strategy or another, depending on the market and the available resources, the following strategies can be applied in the medium/long term: the launch of new products or brands, diversification or internationalisation.