A powerful tool for the development of the marketing plan HOW TO MAKE A STRATEGIC MARKETING PLAN BASED ON THE BUYER'S JOURNEY Tags customer journey marketing experience experiences alignment read later favorites 0 JC Juan Carlos Rodriguez usa phone list in Strategic Marketing and knowledge of usa phone list Professor, lecturer and consultant in strategic development in content experience marketing and engagement Follow Author We always ask ourselves what the steps should be for the development of a successful marketing plan and the answer is always the same, as a starting point we must know the clients and the market in depth. The Customer Experience Journey is a powerful tool that helps companies understand the journey of buyers in the decision-making processes of purchase and relationship with brands.
The starting point begins in the minds of the buyers, being part of the set of consideration is of great relevance in the initial part of the process, people start the journey starting from their dreams and desires and from the brands they know or have been relevant or significant throughout their lives. This is largely the role of brand positioning, allowing people to have brands in usa phone list minds that they trust and would seek out usa phone list in the exploration process. By understanding the meaning of the categories in the lives of buyers, it helps brands to usa phone list understand the role in their lives and therefore develop the value offer in the strategy. It is necessary to know the motivations, desires, emotions, sensations and the importance of the category or brand in the lives of buyers. Likewise, the Journey takes us along the path of exploring clients, it leads us to know the routes of this journey, the people to whom they ask for advice, the communication channels they consult, their fears, interests and feelings throughout This process.
It allows us to know the role of digital media and "traditional" media, which allows companies to clearly identify the best paths in the development of their communication strategy, the value of the influences, the language and the insights that will help us in the development of the usa phone list and the content strategy to be developed. Likewise, along the journey, it is possible to identify the reasons why consumers make the final purchase decision. This usa phone list is more complex in highly emotional categories or in those that involve a high economic value for the buyer. The next step on the journey is validation and actual experience with the product or service, which is the most critical moment of truth along the entire journey. To learn about this journey with consumers, the best thing is to be able to speak and dialogue with customers to build real and deep stories in each of the key market segments, with current and potential customers who help us identify the path, build a map of dreams, interests, emotions and aspirations, with human beings who inspire winning marketing strategies, who really think about the interests and well-being of customers.